Voice SMS Overview
Voice SMS or Outbound Dialer (OBD) is a technology that automates bulk voice calls to mobile/telephone users and playing pre-recorded messages. Bulk Voice SMS or Outbound dialer system can dial out the required set of phone numbers and play the recorded prompts (messages) and also gather touch-tone inputs from the end-users to measure the response of the bulk voice SMS campaign.
Voice SMS platform from mVaayoo has been conceptualized based on latest technology trends to handle bulk Voice call traffic for both inbound as well as outbound service models. The bulk voice call platform provides state of the art functions required for Outbound Dialers with a modular and scalable architecture that can be customized to suit requirements of the enterprises.
Many of the modern day marketers have chosen voice broadcasting as a promotion medium to reach out to the large Indian audience in their regional language to create a personal touch. Moreover close to 90% of Indian population being non English speaking, marketers/enterprises chose bulk voice SMS or outbound dialer as a solution to reach them in their own language.
mVaayoo’s Bulk Voice SMS or Outbound dialer platform is strengthened with the wide array of features which range from retry mechanism for bulk voice calls, DNC (Do Not Call) mobile numbers filtering, instant response to bulk voice broadcasting via touch tones (user pressing keys), scheduling the voice SMS campaigns at predefined date & time and integration of inbound as well as outbound calls with third party applications.
With the alarming growth of mobile subscribers in India, mobile marketing strategy has become almost inevitable for the marketers. With the universal reach of voice SMS (independent of handset & SIM), bulk voice calls or outbound dialers have a very important role to play in reaching this large Indian target audience in their local language and with high emotional connect provided by voice SMS.