I. Overview- Short code ServiceSMS Short codes are 5 digit numbers, to which mobile users can send text messages, regardless of their telecom service provider and get the desired response in the matter of seconds. They are easier to remember, handy and integrated across all telecom operators to provide a seamless short code service experience to all the users across IndiaSMS Short codes have started playing a vital role in the most traditional media—Print, Outdoor, TV & even Radio. As the ads in these media channels will include a Call to Action to have consumers send a text message to a SMS short code for sending there enquiry or request for information; marketers/advertisers are increasingly using our services in most of their ad campaignsNot only Marketers, but many of the Application developers have started opting for short codes for launching interactive SMS services for their customers, employees or any target audience. These services range from Information-on-Demand, Subscription service, SMS based Trivia or Games, SMS Contests, Opinion Polls and SMS Voting ServicesII. mVaayoo: 56263 Short code ServicesmVaayoo is an Enterprise Mobility Service being provided by IMImobile- a leading Mobile VAS player in India and having its operations in 66 countries. Being a pioneer in managed SMS Gateway Services, mVaayoo own a SMS short code 56263, which is integrated with all telecom service providers across India56263 Short Code Service are primarily targeted to provide interactive/2-way SMS Services to the Indian and overseas enterprises, who want to launch SMS Short code services in IndiaWith the expertise of IMImobile in managed SMS short code services, mVaayoo has provided many basic as well as customized short code services to the enterprises in India and abroad and they have gained a lot of benefit from the same. To see how mVaayoo clients have been using SMS short code service, please visit out Case Studies sectionYou can use our services for the following purposes,